Hot Girls Vote is using a TikTok meme for election

By Hemaja Burud

The campaign, which aims to turn out young voters of all sexes, takes its name from a popular TikTok trend.

The lowest turnout of any age group occurred among voters between the ages of 18 and 29 in the 2020 general election,

thus NextGen America is anticipating the results of Pennsylvania's election on November 8 with a new initiative called Hot Girls Vote.

Young voters in Philadelphia have a lot of power, as social media personality Zoe Stoller told Billy Penn.

They produce educational videos regarding problems impacting the LGBTQ+ community and have almost 100k followers across Instagram and TikTok.

Additionally, they provide social media content that emphasises the value of voting in their capacity as an ambassador for NextGen

"Hot Girls of various backgrounds, sexualities, and gender identities are voting to express their power and transform their communities for the better."

That's hot, too. The objective of NextGen's memetized voter outreach effort is to register over 29,000 young people to vote in Pennsylvania.

We ensure that the terminology we use is understandable by everyone "said Shelby Purdum, a NextGen spokesman. "

"Tom Steyer, a former Democratic presidential contender, created NextGen in 2013 to encourage millennials to vote.

Purdum hopes the campaign would appeal to young voters, who, in close to half of cases, obtain their election news from websites like TikTok and Snapchat.