By Hemaja Burud
The campaign, which aims to turn out young voters of all sexes, takes its name from a popular TikTok trend.
The lowest turnout of any age group occurred among voters between the ages of 18 and 29 in the 2020 general election,
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thus NextGen America is anticipating the results of Pennsylvania's election on November 8 with a new initiative called Hot Girls Vote.
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Young voters in Philadelphia have a lot of power, as social media personality Zoe Stoller told Billy Penn.
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They produce educational videos regarding problems impacting the LGBTQ+ community and have almost 100k followers across Instagram and TikTok.
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Additionally, they provide social media content that emphasises the value of voting in their capacity as an ambassador for NextGen
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"Hot Girls of various backgrounds, sexualities, and gender identities are voting to express their power and transform their communities for the better."
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That's hot, too. The objective of NextGen's memetized voter outreach effort is to register over 29,000 young people to vote in Pennsylvania.
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We ensure that the terminology we use is understandable by everyone "said Shelby Purdum, a NextGen spokesman. "
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"Tom Steyer, a former Democratic presidential contender, created NextGen in 2013 to encourage millennials to vote.
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Purdum hopes the campaign would appeal to young voters, who, in close to half of cases, obtain their election news from websites like TikTok and Snapchat.
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